Rhetorical Affect in Early Modern Writing

ROBERT COCKCROFT was born into a textile family and is particularly interested in the structure and texture of language, aesthetic and persuasive. As co-author of Persuading People (1992), he now seeks to combine 'New Rhetorical' linguistic insights with traditional perspectives, in an innovative treatment of Renaissance texts and their modern critics.

• Preface PART I: INTRODUCTION: RECONSIDERED PASSIONS From Perception to Persuasion Why 'Reconsidered Passion'? Emotion, now- and then Introducing the New Rhetoric Empowering the Reader? A 'Double Analysis' - with a difference PART II: SABLE CLOUDS AND SILVER LININGS A Pathetic Muddle? Ideas of Pathos from Plato to Milton The Applications of Pathos Milton's A Masque : the Progression of Pathos PART III; OLD PASSIONS, NEW PURPOSES; RHETORIC RHETORICISED Reconsidering: how and why? Baldwin and Marlowe: Talent and the Spotlight Hutchinson and Cavendish: Writer and Audience Shakespeare: About the Bard's Business Milton: Perspectives on Power PART IV; GOING TO EXTREMES The Extremes of Love and Hate Passionate to a Purpose PART V: ADJUSTING THE MIRRORS The Emotional Laser Marlowe and Baldwin: Designs on the Audience Hutchinson and Cavendish: Rival Reflections Shakespeare: Back to the Audience? Paradise Lost : Engaging the Reader A Case in Point: Wyatt and Gascoigne Conclusion Endnotes Bibliography Index

'Cockroft...breathes new life into two fields, rhetorical theory and English Renaissance literary studies...Highly recommended.' - A.P. Church, Choice 'densely written, but lucidly, and cogently, its carefully plotted sentences encouraging the reader to 'hang in there' and hang in he does, until the argument becomes irresistible. Its capacity to instruct and please (classical style) or empower (modern style) is hardly to be overstated. And its merit extends beyond its skilled and detailed exposition of some writers in whose work Dr Cockcroft clearly takes great pleasure...The demonstration of the arts of feeling and counter-feeling in canonical texts has its relevance to the less distinguished artefacts or our own time: to the skills od publicity and advertisement, to the parliamentary debate and political speech, to the broadsheet editorial, to the sermon, to the moral lessons of the soap opera. And this broad potential in the handling of an ostensibly narrow subject is not the least of the virtues that makes this one bobby-dazzler of a book, and no mistake.' - Walter Nash, Emeritus Professor of Modern English Language, University of Nottingham '...interesting and thought-provoking...In every case he impressively demonstrates how the critic uses ethos and logos to generate a persuasive pathos.' - Peter Crisp, Chinese University of Hong Kong, Language and Literature