Retailing Triumphs and Blunders

Victims of Competition in the New Age of Marketing Management

Inbunden, Engelska, 1995

1 749 kr

Beställningsvara. Skickas inom 5-8 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.

Produktinformation

Utgivningsdatum1995-11-20
Mått157 x 235 x 21 mm
Vikt606 g
FormatInbunden
SpråkEngelska
Antal sidor280
FörlagBloomsbury Publishing Plc
ISBN9780899308692

Tillhör följande kategorier

RONALD D. MICHMAN is Professor Emeritus of Marketing from Shippensburg University, Pennsylvania. He is the author of Lifestyle Market Segmentation (Praeger, 1991), Marketing to Changing Consumer Markets (Praeger, 1983), and Marketing Channels and Strategies, Second Edition (1980). Michman has also been a member of the editorial boards of The Journal of Consumer Marketing, The Journal of Business and Industrial Marketing, and The Akron Business and Economic Review.ALAN J. GRECO was Associate Professor of Marketing, School of Business and Economics, North Carolina A&T State University in Greensboro, N.C. He has taught in entrepreneurship workshops and in traditional and executive M.B.A. programs as well as at the undergraduate level. He has held faculty positions at Winthrop University, the University of North Carolina at Charlotte, and the University of Alabama in Birmingham.

Preface Acknowledgments Department Stores: Dinosaurs and Champions Mass Retailers: Gone Are the Days The Old Five and Dime: An Endangered Species Supermarkets: Competitive Victims Discounters: Challengers and Warriors Specialty Clothing Stories: Battling the Giants Home Improvement Centers: A New Powerhouse Hamburgers: Gold in Those Hills Hotels: Adventures in Lifestyle Market Segmentation Credit Cards: The Plastic Wars In-Home Shopping: Retailing without Walls Selected Bibliography Index