Reputation Management Revised Edition
Revised Edition
Häftad, Engelska, 2008
Av Elearn
889 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.
Produktinformation
- Utgivningsdatum2008-12-22
- Mått210 x 297 x 7 mm
- Vikt426 g
- FormatHäftad
- SpråkEngelska
- SerieManagement Extra
- Antal sidor112
- FörlagTaylor & Francis Ltd
- ISBN9780080557427