Reading Graphic Design History

Image, Text, and Context

Häftad, Engelska, 2020

AvDavid Raizman,USA) Raizman, Dr David (Drexel University

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Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender.David Raizman’s innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines ‘icons’ of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.

Produktinformation

Utgivningsdatum2020-12-10
Mått186 x 244 x 14 mm
Vikt826 g
FormatHäftad
SpråkEngelska
Antal sidor304
FörlagBloomsbury Publishing PLC
ISBN9781474299411

Tillhör följande kategorier

Konsthistoria inom Kultur
Grafisk design inom Kultur

AcknowledgmentsList of IllustrationsForeword by Steven HellerIntroduction 1. Josef Müller-Brockmann: “schutzt das Kind!” and the Mythology of Swiss Design2. Koloman Moser’s Thirteenth Secession Exhibition Poster (1902): Anatomy of a Work of Viennese Graphic Design3. Cassandre and Dubonnet: Art Posters and Publicité in Interwar Paris4. Frank Zachary at Holiday: Travel, Leisure, and Art Direction in Post-World War II America5. Food, Race, and the "New Advertising": The Levy’s Jewish Rye Bread Campaign 1963-19696. Graphic Design and Politics: Thomas Nast and the “TAMMANY TIGER LOOSE”7. The Politics of Learning: Dr. John Fell and the Fell Types at Oxford University in the Later Seventeenth CenturyBibliographyIndex

Reading Graphic Design History is an important addition to the literature on Graphic Design. It serves a diverse audience of students, scholars, teachers and practitioners. This is the perfect companion volume to a survey text for anyone who teaches Graphic Design History. A collection of carefully researched and clearly presented case studies, each chapter offers a fresh and provocative reading of key works by important designers. Raizman’s treatment covers a broad spectrum of issues from creative design through the production process to distribution and reception. Raizman is interested in the collaborative nature of Graphic Design as both an art form and a commercial enterprise. This is a gem of scholarship, treating multiple facets of a rich and complex subject in a masterful manner.