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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
- Format: Pocket/Paperback
- ISBN: 9781461371588
- Språk: Engelska
- Antal sidor: 362
- Utgivningsdatum: 2012-10-23
- Förlag: Springer-Verlag New York Inc.