Samhälle & debatt
Pocket
Principles and Practice of Social Marketing
Rob Donovan • Nadine Henley • Rob Donovan • Nadine Henley
949:-
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Inbunden 1789:-
Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.
- Format: Pocket/Paperback
- ISBN: 9780521167376
- Språk: Engelska
- Antal sidor: 526
- Utgivningsdatum: 2010-10-28
- Förlag: Cambridge University Press