Presidential Campaign Discourse

Kathleen E. Kendall is Associate Professor of Communication at the University at Albany, State University of New York.

• Preface Acknowledgments 1. The Problem of Beginnings in New Hampshire: Control over the PlayKathleen E. Kendall 2. The Problem of Getting on the Media Agenda: A Case Study in Competing Logics of Campaign CoverageJoshua Meyrowitz 3. The Incumbent and His Challengers: The Problem of Adapting to Prevailing ConditionsJimmie D. Trent and Judith S. Trent 4. Looking for "The Vision Thing": The Rhetoric of Leadership in the 1992 Presidential ElectionRonald F. Wendt and Gail T. Fairhurst 5. The Battle of Issues and Images: Establishing Interpretive DominanceMary E. Stuckey and Frederick J. Antczak 6. The Debate Challenge: Candidate Strategies in the New Media AgeDiana Owen 7. The Question of a Return to Basic American Values: "My Mother and Winston Churchill" in the Heroic Narratives of Ross Perot's InfomercialsMontague Kern 8. Political Advertising: Strategies for InfluenceMarilyn S. Roberts 9. Rhetorical Strategies for a Culture War: Abortion in the 1992 CampaignRichard B. Gregg 10. Women's Issues, Women's Place: Gender-Related Problems in Presidential CampaignsSuzanne M. Daughton 11. Managing Perceptions of Public Opinion: Candidates' and Journalists' Reactions to the 1992 PollsSandra Bauman and Susan Herbst 12. Presidential Endings: Conceding DefeatPaul E. Corcoran 13. Conclusions: The Struggle for Interpretive DominanceCraig Allen Smith Contributors Index

"This fresh and different book brings current approaches in political communication to bear on the most recent election in a way that makes the field of political communication accessable to non-specialized readers. Kendall not only provides a variety of very insightful analyses of the 1992 election that will certainly enhance the understanding of that campaign, but she also provides a theoretical framework for studying presidential campaigns without being pretentious about it." — Craig Allen Smith, The University of North Carolina, Greensboro