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In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.
- Format: Pocket/Paperback
- ISBN: 9781578201020
- Språk: Engelska
- Antal sidor: 304
- Utgivningsdatum: 2002-02-05
- Förlag: Taylor & Francis Ltd