Practical Guide to CRM
Building More Profitable Customer Relationships
Häftad, Engelska, 2002
909 kr
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In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.
Produktinformation
- Utgivningsdatum2002-02-05
- Mått152 x 229 x 19 mm
- Vikt560 g
- FormatHäftad
- SpråkEngelska
- Antal sidor304
- FörlagTaylor & Francis Ltd
- ISBN9781578201020