Practical Guide to CRM

Building More Profitable Customer Relationships

Häftad, Engelska, 2002

Av Janice Reynolds

889 kr

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In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

Produktinformation

  • Utgivningsdatum2002-02-05
  • Mått152 x 229 x 19 mm
  • Vikt560 g
  • SpråkEngelska
  • Antal sidor304
  • FörlagTaylor & Francis Ltd
  • EAN9781578201020