Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients

Häftad, Engelska, 2011

AvSue Hershkowitz-Coore,Sue A. Hershkowitz-Coore,Hershkowitz

269 kr

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High-impact language for today’s lightning-fast world of sales

Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you’re not highly skilled with the latest communication platforms, you’re missing sales opportunities. Power Sales Writing will get you there in no time!

“Your customers can ignore your correspondence or you can read this book. It’s that simple!”
—Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life

“If you can’t write well, you can’t sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels.”
—Tim Sanders, author of Today We Are Rich

“Can’t get enough! It’s so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition.”
—Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts

Produktinformation

Utgivningsdatum2011-09-16
Mått162 x 228 x 12 mm
Vikt324 g
FormatHäftad
SpråkEngelska
Antal sidor240
Upplaga2
FörlagMcGraw-Hill Education
ISBN9780071770149

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Part One: Getting StartedChapter 1: Getting StartedChapter 2: Plan it: Start right to save up to 80% of writing timeChapter 3: Do it: Why being creative is less important than you thinkChapter 4: Check it: The fail-proof stepPart Two: The Psychology of Influential WritingChapter 5: Know your "core" messageChapter 6: Connect the dots: Benefits aren't enough!Chapter 7: Create the all-important authentic benefit statementChapter 8: Using social media trends to write more persuasive emailPart Three: Successful prospecting with emailChapter 9: Create Persuasive and Successful "Cold Email" MessagesChapter 10: Replace the introductory letter NOW!Chapter 11: Craft subject lines that get openedChapter 12: Ask for the next step - and get it!Part Four: Brand yourself as a professionalChapter 13: Email eye-candy!Chapter 14: "Twitterize" emailChapter 15: Ciao and other obsolete closingsChapter 16: Email on a smart phone: Use this not that.Part Five: Keeping Customers happyChapter 17: Write "bad" news messages - and keeping customers happyChapter 18: What to say when "I'm sorry" doesn't workChapter 19: How to avoid "pissing" them offPart Six: Bonus to Use Now! Right now!Chapter 20: Writing Awesome Prospecting EmailsExamples!Chapter 21: Writing Amazing Follow-up EmailsExamples!Chapter 22: Enhance your worth and convert more leads!