Politics of Spectacle and Emotion in the 2016 Presidential Campaign

Heather E. Yates is Assistant Professor of Political Science at the University of Central Arkansas, USA. Dr. Yates authored The Politics of Emotions, Candidates, and Choices (2016) and co-edited The Hollywood Connection: The Influence of Fictional Media and Celebrity Politics on American Public Opinion (2018).

• 1. Why Emotions Matter in Politics.- 2. The Year of 'Democrazy' and The Politics of Spectacle.- 3. The Politics of ‘America First’: Problematizing the Economy and Trade on The Campaign Tail.- 4. The Health of a Nation: The Politics and Legacy of Health Care Reform.- 5. Neo-Nativism and Global Frienemies: Feelings Toward Immigration and National Security Issues.- 6. God, Guns, and Bathrooms: Concepts of Morality on the Campaign Trail.- 7. Conclusion: The Campaign of Personalized Conflict.