“This book is more than just a reflection on 21st century political campaigns and the role social media has played in it. Because past is prologue, Dr. Janet Johnson situates contemporary campaigning in an historical context. She reminds us about the range of approaches taken in America’s political campaigns, from George Washington’s non-campaign strategy to Abraham Lincoln’s use of the telegraph and “new” media, to the influence of Twitter on the 2016 election of Donald Trump. Johnson deftly examines how President Barack Obama ushered in a new approach to digital campaigning that revolutionized how modern political campaigns are run. With in-depth analysis and the passion only one who loves politics can exude, her chapters explore the rhetorical approaches that social media has influenced regarding political strategy and public opinion. It’s a must-read for anyone who wants to understand how social media has shaped the way we think and act in all things politics.”
