Political Rhetoric, Social Media, and American Presidential Campaigns

Candidates’ Use of New Media

Inbunden, Engelska, 2020

Av Janet Johnson

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Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

Produktinformation

Utgivningsdatum2020-12-10
Mått162 x 239 x 19 mm
Vikt458 g
FormatInbunden
SpråkEngelska
SerieBloomsbury Studies in Political Communication
Antal sidor226
FörlagBloomsbury Publishing Plc
ISBN9781498540834

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AcknowledgmentsIntroductionChapter One: Media Use in American Presidential CampaignsChapter Two: Brief History of Political MediaChapter Three: Blogs and Barack Obama’s RhetoricChapter Four: Twitter and Mitt Romney’s RhetoricChapter Five: 2016 Presidential Campaign NarrativeChapter Six: Hillary Clinton: Cyborg CandidateChapter Seven: Donald Trump’s RhetrickeryChapter Eight: ConclusionBibliographyAbout the Author

“This book is more than just a reflection on 21st century political campaigns and the role social media has played in it. Because past is prologue, Dr. Janet Johnson situates contemporary campaigning in an historical context. She reminds us about the range of approaches taken in America’s political campaigns, from George Washington’s non-campaign strategy to Abraham Lincoln’s use of the telegraph and “new” media, to the influence of Twitter on the 2016 election of Donald Trump. Johnson deftly examines how President Barack Obama ushered in a new approach to digital campaigning that revolutionized how modern political campaigns are run. With in-depth analysis and the passion only one who loves politics can exude, her chapters explore the rhetorical approaches that social media has influenced regarding political strategy and public opinion. It’s a must-read for anyone who wants to understand how social media has shaped the way we think and act in all things politics.”