Theofanis Tsiampokalos is research associate in classics at Trier University.

• Acknowledgements Note to the Reader Introduction 1. Plutarch and Rhetoric 2. A ‘conversion’ from rhetoric to philosophy? 3. The texts at issue and related problems 4. The analytical scope of the present study Teaching and Persuasion 1. Introduction 2. Philosophical teaching: its content and political dimension 3. Persuasion in the service of teaching 4. Examples of individuals who persuade and teach 5. Parrhesia and trust 6. Conclusion Character and Speech1. Introduction 2. Character as a means of persuasion 3. The subsidiary role of rhetoric 4. ConclusionRhetoric and Beneficence 1. Introduction 2. Other means of exercising power 3. Rhetoric in place of beneficence 4. Why rhetoric? 5. Conclusion The Philosopher and the Sophists 1. Introduction 2. The critique of the sophists 3. The direct confrontation in the lecture hall 4. The indirect confrontation in the political arena 5. The reception of the confrontation in subsequent generations 6. Conclusion Conclusion Bibliography Index Locorum Index Nominum et Rerum

It will undoubtedly become the most widely read and influential monograph on Plutarch and rhetoric in print, and has much to say to scholars of the so-called Second Sophistic as well as to everyone interested in the position of rhetoric in antiquity and its relationship with other branches of knowledge, such as philosophy. – Chrysanthos S. Chrysanthou, Assistant Professor of Ancient Greek, University of Cyprus

Theofanis Tsiampokalos is research associate in classics at Trier University.

• Acknowledgements Note to the Reader Introduction 1. Plutarch and Rhetoric 2. A ‘conversion’ from rhetoric to philosophy? 3. The texts at issue and related problems 4. The analytical scope of the present study Teaching and Persuasion 1. Introduction 2. Philosophical teaching: its content and political dimension 3. Persuasion in the service of teaching 4. Examples of individuals who persuade and teach 5. Parrhesia and trust 6. Conclusion Character and Speech1. Introduction 2. Character as a means of persuasion 3. The subsidiary role of rhetoric 4. ConclusionRhetoric and Beneficence 1. Introduction 2. Other means of exercising power 3. Rhetoric in place of beneficence 4. Why rhetoric? 5. Conclusion The Philosopher and the Sophists 1. Introduction 2. The critique of the sophists 3. The direct confrontation in the lecture hall 4. The indirect confrontation in the political arena 5. The reception of the confrontation in subsequent generations 6. Conclusion Conclusion Bibliography Index Locorum Index Nominum et Rerum

It will undoubtedly become the most widely read and influential monograph on Plutarch and rhetoric in print, and has much to say to scholars of the so-called Second Sophistic as well as to everyone interested in the position of rhetoric in antiquity and its relationship with other branches of knowledge, such as philosophy. – Chrysanthos S. Chrysanthou, Assistant Professor of Ancient Greek, University of Cyprus

Theofanis Tsiampokalos is research associate in classics at Trier University.

• Acknowledgements Note to the Reader Introduction 1. Plutarch and Rhetoric 2. A ‘conversion’ from rhetoric to philosophy? 3. The texts at issue and related problems 4. The analytical scope of the present study Teaching and Persuasion 1. Introduction 2. Philosophical teaching: its content and political dimension 3. Persuasion in the service of teaching 4. Examples of individuals who persuade and teach 5. Parrhesia and trust 6. Conclusion Character and Speech1. Introduction 2. Character as a means of persuasion 3. The subsidiary role of rhetoric 4. ConclusionRhetoric and Beneficence 1. Introduction 2. Other means of exercising power 3. Rhetoric in place of beneficence 4. Why rhetoric? 5. Conclusion The Philosopher and the Sophists 1. Introduction 2. The critique of the sophists 3. The direct confrontation in the lecture hall 4. The indirect confrontation in the political arena 5. The reception of the confrontation in subsequent generations 6. Conclusion Conclusion Bibliography Index Locorum Index Nominum et Rerum

It will undoubtedly become the most widely read and influential monograph on Plutarch and rhetoric in print, and has much to say to scholars of the so-called Second Sophistic as well as to everyone interested in the position of rhetoric in antiquity and its relationship with other branches of knowledge, such as philosophy. – Chrysanthos S. Chrysanthou, Assistant Professor of Ancient Greek, University of Cyprus