Plunkett's Advertising & Branding Industry Almanac 2026

Nyhet

Advertising & Branding Industry Market Research, Statistics, Trends and Leading Companies

Häftad, Engelska, 2026

5 759 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables and an industry glossary. Includes profiles of 350 advertising and branding industry firms, which provide data such as addresses, phone numbers and executive names.

Produktinformation

Utgivningsdatum2026-05-27
Mått216 x 279 x 25 mm
Vikt1 126 g
FormatHäftad
SpråkEngelska
Antal sidor488
FörlagPlunkett Research, Ltd
ISBN9781647881115

Tillhör följande kategorier

Reklam inom Ekonomi och Ledarskap
Varumärken inom Ekonomi och Ledarskap
Industrier och branscher inom Ekonomi och Ledarskap

Introduction 1How to Use This Book 3Chapter 1: Major Trends Affecting the Advertising & Branding Industry 71) Major Trends Affecting the Advertising & Branding Industry 72) Introduction to the Advertising & Branding Industry 83) Agencies Face Both Evolving Client Needs and Vast Changes in Media 114) OpenAI (ChatGPT), Gemini, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and AI Agents 125) Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant 136) Artificial Intelligence (AI) Tools Boost Efficiency in Creative Work But Threaten Advertising Agencies 157) Influencer Content Gains Traction Using Digital Twins 168) Programmatic Ad Buying Dominates the Digital Media Market 169) Global Internet Market Tops 9.83 Billion Users, both Fixed and Wireless 1610) Television Ads Evolve to Face New Challenges and Formats/Streaming Platforms Sell Ads 1711) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 1712) Social Media Rakes in Global Online Shopping and Ad Revenues 1813) Email Reigns as One of the Single Most Effective Advertising Tools 2014) Newspapers and Magazines Rely on Digital Editions and Apps 2015) Billboards Go Digital 2116) Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising 2217) Private Label Brands Grow in Share of Total Store Sales 2318) LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers 2419) Growth in China's Ad Market 2520) Big Data and Data Mining Share Synergies With Cloud Computing, AI, Analytics and Targeted Advertising 2521) Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and22) Restaurant Orders 2723) Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics 2924) Regulatory Environment Is Challenging for Online Businesses and Social Media 30Chapter 2: Advertising & Branding Industry Statistics 33Advertising & Branding Industry Statistics and Market Size Overview 34Global Digital, Network, Computer & Telecom Industries--Key Statistics & Market Size Overview 35Estimated U.S. Advertising Sector Revenues by NAICS Code: 2018-2023 36Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023 37Employment in Advertising & Related Industries, U.S.: January of 1990-2025 38Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2018-2023 39Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023 40Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023 41Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023 42 Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023 43 Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S. 2018-2023 44 Chapter 3: Important Advertising & Branding Industry Contacts 45 (Addresses, Phone Numbers and Internet Sites) Chapter 4: THE ADVERTISING 350: Who They Are and How They Were Chosen 71 Index of Companies Within Industry Groups 72 Alphabetical Index 81 Index of Headquarters Location by U.S. State 84 Index of Non-U.S. Headquarters Location by Country 87 Individual Data Profiles on Each of THE ADVERTISING 350 89 Additional Indexes Index of Hot Spots for Advancement for Women/Minorities 438 Index by Subsidiaries, Brand Names and Selected Affiliations 440 A Short Advertising & Branding Industry Glossary 451