Pimp My Site

The DIY Guide to SEO, Search Marketing, Social Media and Online PR

Häftad, Engelska, 2011

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A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online successAn excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-howProvides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more

Produktinformation

Utgivningsdatum2011-12-09
Mått172 x 210 x 22 mm
Vikt426 g
FormatHäftad
SpråkEngelska
Antal sidor274
FörlagJohn Wiley and Sons Ltd
ISBN9780857082428

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After a career as a publicist and marketer, Paula Wynne is now an award-winning online entrepreneur, women's ambassador, speaker and author.Paula Wynne is co-founder of Remote Employment, a specialist job board dedicated to remote and home working, and the organiser of the Remote Worker Awards, in association with BT.Remote Employment currently has 40,000 members all of whom run a micro or small business from home. She aims to help others work flexibly, as she has needed to do, and Remote Employment is her and her partner's vision for bringing a better quality work life to working parents across the UK. Paula is also the organizer of the unique and popular Remote Worker Awards and is a SEEDA Women's Enterprise Ambassador.Paula is currently developing a new portal for the home business community - iHubbub, where she plans to create the largest database of global home workers and home based businesses as well as virtual contractors and freelance consultants who work from home.?Paula is the author of Creating a Successful Website.

Acknowledgements ix Foreword xiIntroduction xvDay 1: Digital Marketing 1Day 2: Keywords 19Day 3: Keyword Tools 37Day 4: SEO 49Day 5: Marketing Tools 69Day 6: Online Marketing 93Day 7: Video Marketing 107Day 8: Social Networking 119Day 9: Social Media Tools 129Day 10: PR 151Day 11: PR Tools 167Day 12: Email Marketing 193Day 13: Email Marketing Tools 203Day 14: TheEnd of the Beginning 219Jargon Buster 227Useful Resources 231About the Expert Panel 241About Paula Wynne 249More Praise for Pimp My Site 251Index 253

"Read this if you're aiming for the top and aren't afraid to put in the legwork to get there." (Sell it Online, April 2014)"This guide offers some practical, useful advice pitched at a level that requires only a basic understanding of digital marketing." (Financial Adviser, March 2012)"The advice is practical, written in plain, jargon-free English, and useful whether you are a total novice or more experienced." (The Market, March 2012)"... a solid introduction to getting the most from your website." (PC Utilities, February 2012)"This DIY guide will become a golden reference book and desk buddy for the online opportunist." (entrepreneurcountry.com, February 2012)"Her step-by-step descriptions are concise and in plain English, each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices." (Flybe, January 2012)"... easy to read, understand and implement." (Irish Tatler)