Persuasion in Specialised Discourses

Olga Dontcheva-Navratilova is Associate Professor of English Linguistics at Masaryk University, Czechia.Martin Adam is Associate Professor of English Linguistics at Masaryk University, Czechia.Renata Povolná is Associate Professor of English Linguistics at Masaryk University, Czechia.Radek Vogel is Assistant Professor of English Linguistics at Masaryk University, Czechia.

• Chapter 1: Persuasion Across Specialised Discourses and Linguacultural Backgrounds.- Chapter 2: Persuasive Strategies Across the Academic, Business, Religious and Technical Discourses.- Chapter 3: Persuasion in Academic Discourse: Metadiscourse as a Means of Persuasion in Anglophone and Czech Research Articles.- Chapter 4: Persuasion in Business Discourse: Strategic Use of Evaluative Lexical Means in Corporate Annual Reports.- Chapter 5: Persuasion in Religious Discourse: Employing Humour to Enhance Persuasive Effect in Sermons.- Chapter 6: Persuasion in Technical Discourse.- Chapter 7: Intercultural Variation in Persuasion Across Specialised Discourse.- Chapter 8: Persuasion and Specialised Discourse in a Changing World.

“This book, then, may offer scholars working in rhetoric and discourse important insights on genre criticism, discourse studies, and even English for Special Purposes. … As a scholar of rhetoric, I believe the authors’ approach to specialized discourse from persuasion would lend value to scholars invested in discourse studies. Moreover, the book is reader-friendly, serving as excellent reading material with clear language and logic.” (Ke Li, Discourse Studies, Vol. 23 (4), 2021)