Manushag N. Powell’s elegant work pushes further. . .arguments about the complexity of authorial personae in essay periodicals. ... Anyone interested in the wide range of periodicals that claimed to 'police the audience into behaving as an ideal English society,'. . . will find important angles by which to come at these texts. Casting a wider net, Powell also enlightens her reader about lesser-known periodicals. ... Powell’s excellent argument that 'the periodical represents authorship intensified' is well grounded. ... Powell draws a fascinating link between the eidolon and a paperbased economy. . . . Powell’s scholarship is meticulous and robust, and her writing is engaging. She deals with such essential aspects of the genre as anonymity, public-private transgression (the periodical moves beyond the coffee house as a space for reading and discussion), and instances when eidolons grew out of well-known eighteenth-century theatre. ... Even as she explicates the mixture of energy and enervation that informed the eidolon of eighteenth-century essay periodicals, Powell revitalizes our thinking about the genre.