Patterns of Entrepreneurship Management

Häftad, Engelska, 2017

Av Jack M. Kaplan, Anthony C. Warren

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Patterns of Entrepreneurship Management is the essential road-map for anyone interested in starting a new business. This text is infused with the authors' experience teaching, writing, and launching successful ventures and challenges students with real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.

Produktinformation

Utgivningsdatum2017-07-31
FormatHäftad
SpråkEngelska
Antal sidor342
Upplaga5
FörlagJohn Wiley & Sons Inc
ISBN9781118978047

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CHAPTER 01 - THE ENTREPRENEURIAL PROCESSIntroductionProfile: Wayne McVicker—A Typical EntrepreneurAn Entrepreneurial PerspectiveCommonly Shared Entrepreneurial CharacteristicsTypes of EntrepreneursThe Need to ControlThe Spiderweb ModelFinding Early Mentors Managing StressThe Five-Stage Entrepreneurial ProcessThe Growth of Entrepreneurial CompaniesThe Growth PeriodEntrepreneurship Roller CoasterSo Why Become an Entrepreneur?Use the Master-Case to Develop Management SkillsSummaryStudy Questions ExercisesInteractive Learning on the WebAdditional ResourcesAdditional Cases for ReadingEndnotesCHAPTER 02 - THE ART OF INNOVATIONIntroductionProfile: Becky Minard and Paal Gisholt—Finding a Point of PainWhy Innovation is ImportantDefinition and Types of InnovationFrameworks for Learning Innovation SkillsFinding and Assessing IdeasConverting an Idea into an OpportunityOpportunity: Five Phases to SuccessSummaryStudy QuestionsExercisesInteractive Learning on the WebAdditional ResourcesAppendix: The Bayh-Dole Act (Online)EndnotesChapter 3: Ideas Into Business ModelsIntroductionProfile: Alexander OsterwalderDefinition of Business ModelsThe Business Model CanvasTesting Assumptions and Value PropositionMini-case: tinyUpdatesMinimum Viable Product ConceptMini-case: BreatheSimpleExamples of Innovative Business ModelsMini-case – DBI Using Data CollectionMini-case – General Fasteners, Locking in CustomersLicensing and FranchisingMini-Case - ChemStationModels Built Around Social NetworksCorporate PartneringSummaryStudy QuestionsExercisesInteractive Learning on the WebAdditional ResourcesEndnotesCHAPTER 04 - CUSTOMERS, MARKETS, COMPETITORS IN A DIGITAL WORLDIntroductionProfile: Brian Halligan co-founder of HubspotConducting Marketing Research using digital marketing channels to Start the VentureMini-Case: BreatheSimple Market ResearchUsing digital channels to create demandFormulating a Successful Marketing PlanDefining the Market SegmentationConducting a Competitive AnalysisPreparing the Pricing and Sales StrategyPenetrating the Market and Setting Up Sales ChannelsSummaryStudy QuestionsExercisesInteractive Learning on the WebCase Study: Smart Card LLC Marketing PlanAppendix: Marketing Research Techniques Additional ResourcesEndnotesCHAPTER 05 - USING THE CROWDIntroduction and definition of crowdsourcingProfile: Daniel Gulati, FashionStakeClosed vs. Open InnovationMotivational Reasons to Contribute to the CrowdTypes of CrowdsourcingApplications of CrowdsourcingIntellectual Property IssuesSummaryStudy QuestionsExercisesCHAPTER 06 - WRITING THE WINNING BUSINESS PLANIntroductionProfile: Nikolay Shkolnik—Business Plan Turns a Dream into Reality1The Value of a Business Plan Setting Goals and ObjectivesStarting the Process to Write the Plan: Canvas model and the Five StepsDetermining What Type of Business Plan Is BestA Lean and Full Business Plan Format and ContentUnderstanding Why Business Plans Fail SummaryStudy Questions ExercisesCase Study: Surfparks LLC (Online)Appendix: The Roadmap Guide for Writing a Business PlanInteractive Learning on the Web Additional ResourcesEndnotesCHAPTER 07 - SETTING UP THE COMPANYIntroductionProfile: Ethan Wendle and Matt Chverchko—When to Convert from an S- to a C-CorporationIdentifying What Form of Ownership Is BestForms of Doing BusinessSole ProprietorshipC-CorporationS-Corporation PartnershipLimited Liability CompanyBusiness Start-Up Checklist SummaryStudy QuestionsExercises for determining best form of ownershipInteractive Learning on the WebEndnotesCHAPTER 08 – FUNDING THE VENTUREIntroductionProfile: Jason Cong, AutoESL Inc.—Super Angels, VC, and Corporate InvestorsThe State of the Venture Capital Industry Super-AngelsEquity Investment FundamentalsUsing Private Equity for FundraisingUnderstanding the Venture Capital ProcessGuide to Selecting a Venture CapitalistPrivate Placements and CrowdfundingHome Runs or Singles?Corporate DebtStrategic Partnerships and Corporate InvestmentsHow to Value a Business at the Early Stage SummaryStudy Questions ExercisesCase Study: Coretek, Inc. Interactive Learning on the Web Additional ResourcesAppendix 1: Due Diligence Checklist (Online)Appendix 2: Model Venture Capital Term Sheet—Series A Preferred Stock (Online)CHAPTER 09 - MANAGING RESOURCES—MONEY AND PEOPLEIntroductionProfile: Paul Silvis—Conserving Cash While Building an Embracing CultureFinancial StatementsThe Value of the Balance SheetThe Value of an Income StatementThe Value of a Cash Flow StatementPreparing Financial ProjectionsPreparing an Annual BudgetPreparing a Cash Flow ForecastPreparing a Breakeven AnalysisAnalyzing an Investment DecisionTaxes and FilingThe Stresses of Managing MoneyManaging Human Resources—IntroductionDeveloping a Strong Corporate CultureFinding and Hiring the Best PeopleDealing with Firing an EmployeeDealing with a ResignationConflicts of Interest and Business EthicsLegal IssuesSetting Up Stock-Option AgreementsSummaryStudy Questions ExercisesInteractive Learning on the WebAdditional ResourcesAppendix: Legal Document Templates (Online)EndnotesCHAPTER 10 – Communicating the opportunityIntroductionProfile: Craig Bandes—MatchingPresentations to InvestorsLocating InvestorsPreparing a TeaserThe Elevator PitchNote on ConfidentialityAfter the Presentation SummaryStudy QuestionsExercisesInteractive Learning on the WebEndnotesCHAPTER 11 - EXITING THE VENTUREIntroductionProfile: Alan Trefler—Private to Public OwnershipWhy Create an Exit Strategy and PlanSelling an Equity Stake to a Strategic PartnerValuing a Later-Stage Company Implementing the Plan of Action Selling the BusinessPreparing a Selling Memorandum Merge with Another BusinessUsing an Employee Stock Ownership Plan (ESOP)Using a Management Buy-Out (MBO)Consider a Public OfferingSummaryStudy Questions ExercisesInteractive Learning on the Web Additional ResourcesEndnotesChapter 12 - SOCIAL ENTREPRENEURSHIPIntroductionSocial Entrepreneurs and Green InitiativesProfile: Khanjan Mehta—A Social EntrepreneurTo Profit or Not to ProfitSocial Entrepreneurship and Tax IssuesDifferences between Business and Social EntrepreneursStakeholder Issues and ChallengesGrowth and Management ChallengesEnhanced Revenue OpportunitiesSocial Entrepreneurship Business ModelsUsing the Inverse Commons to Build a Social EnterpriseUsing Social Media to GrowApplying Other Chapters in this Book to Social EntrepreneurshipSummaryStudy Questions ExercisesInteractive Learning on the Web Additional ResourcesEndnotesCHAPTER 13 - TECHNOLOGY ENTREPRENEURSHIPIntroductionProfile: Ian Kibblewhite—An Integrated IP StrategyConcepts Relevant to Technology-Based CompaniesIntellectual Property ManagementSummaryInternet IP Source SitesStudy QuestionsExercisesInteractive Learning on the WebAdditional ResourcesEndnotesCHAPTER 14 - FAMILY BUSINESSES – IMPORTANT & DIFFERENTIntroductionProfile: Richard EdelmanThe 3 Subsystem ModelTypes of Family BusinessesConsiderations and ChallengesMini-Case: Motor Coils ManufacturingBuilding a LegacyProfessionalizationMini-case: Sheetz Inc.Family DynamicsFunding MethodsGoverning the Family FirmFamily Business Capital and Competitive AdvantageMini-case: Wilkin & SonSummaryStudy QuestionsExercisesUseful WebsitesAdditional ResourcesEndnotes and References