Opportunity Recognition

15 Approaches for More Business Growth

Häftad, Engelska, 2023

AvAndreas Engelen,Clara von Gagern,Monika Engelen

1 429 kr

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The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth ("opportunities").

Produktinformation

Utgivningsdatum2023-03-24
Mått168 x 240 x 16 mm
Vikt475 g
FormatHäftad
SpråkEngelska
Antal sidor266
FörlagSpringer Fachmedien Wiesbaden
ISBN9783658398101
OriginaltitelOpportunity Recognition

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Prof. Dr. Andreas Engelen holds the Chair of Business Administration, in particular Management, at Heinrich Heine University in Düsseldorf. In recent years, he has published several studies on entrepreneurial/innovation-oriented management in international and national journals. Prof. Dr. Monika Engelen is Professor of Business Administration, especially Marketing, at the TH Köln. She worked for several years as a management consultant at McKinsey & Co. and currently supervises start-up projects from idea generation to realisation as the entrepreneurship representative of her faculty. Dr. Clara von Gagern did her doctorate as a research assistant at the Chair of Corporate Management on the topic of opportunity recognition. She advises companies on their (digital) strategies.

Introduction to and significance of the topic of opportunity recognition.- On the concept of opportunity recognition in companies.- Company-related tools of opportunity recognition.- Customer-related tools of opportunity recognition.- Market-related tools of opportunity recognition.- Environment-related tools of opportunity recognition.- Summary overview and classification of the tools for opportunity recognition.