Online Selling and Fundraising Playbook

Learn how to use online tools to fundraise money for your library!In today’s high-tech world, some library support nonprofits are discovering the value of online selling and other fundraising activities. This book offers careful instructions on how to choose virtual fundraising endeavors on which to embark and how to see them successfully come to fruition. Topics are broken down into two general areas: online selling and online money-making activities and programming.This book covers the benefits of virtual selling and other fundraising for your library; the most helpful ways to promote and publicize your virtual online fundraising ideas; tips on how to plan an online selling team, organize and run an online sales program effectively, and overcome obstacles and pitfalls to achieve success; how to design and create profitable virtual fundraising programs, activities, and events; and examples from library support nonprofits that are already employing virtual fundraising to gain inspiration, advice, and ideas that you can emulate.