Online Impulse Buying and Cognitive Dissonance

Examining the Effect of Mood on Consumer Behaviour

Häftad, Engelska, 2022

Av Giovanni Mattia, Alessio Di Leo, Ludovica Principato

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Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Produktinformation

Utgivningsdatum2022-02-13
Mått148 x 210 x 7 mm
Vikt157 g
FormatHäftad
SpråkEngelska
Antal sidor99
FörlagSpringer Nature Switzerland AG
ISBN9783030659257

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Giovanni Mattia is Associate Professor at Roma Tre University (Rome, Italy), Department of Business Studies, where he currently teaches Consumer Behavior and Marketing Research. His research streams mainly concentrate on consumer behavior and sustainable consumptions. He has been principal investigator of several research projects.Alessio Di Leo is a Ph.D. Researcher in Marketing at La Sapienza University (Rome, Italy). His research interests refer to the following domains: sustainability issues, consumer behavior, and customer experience in the fields of agri-food and luxury sectors.Ludovica Principato is Researcher of Marketing and Sustainability at Roma Tre University (Rome, Italy), Department of Business Studies. Her research interests lay on consumer behavior and food waste. In 2013-2014 she was part of the Psychology of Eating and Consumer Health laboratory at the Harvard School of Public Health.

1. Introduction.- 2. The impulse buying.- 3. The cognitive dissonance.- 4. The affect state.- 5. Measuring the constructs of impulse buying, cognitive dissonance and affect state.- 6. On-line consumer behavior and technology acceptance models.- 7. Drivers for on-line impulse purchases of highly symbolic products.- 8. Pc-based versus mobile-based on-line shopping.- 9. Millennials and on-line shopping: the case of smartphones.- 10. The study.