Non-Artistic Kitsch

Michał Szostak is an Associate Professor, Vice-Rector for Scientific Research and Head of the Institute for Management Research at Collegium Civitas, Poland, scientifically intersecting management, art, and aesthetics. He is a business practitioner in international companies and a musician-instrumentalist, conducting lively concert activities and performing dozens of recitals worldwide yearly.

• Chapter 1. Introduction.- Chapter 2. Kitsch in aesthetics and art: synthesis.- Chapter 3. Kitsch in visual arts: deconstruction of kitsch through its use in elite and popular arts.- Chapter 4. Kitsch in design: decoding symbolic meanings and cultural signifiers.- Chapter 5. Kitsch in language: cliches and hyperboles through philosophy of language lens.- Chapter 6. Kitsch in language: kitschification of contemporary translational professions.- Chapter 7. Kitsch in psychology: pro-consumption behaviour versus individual well-being.- Chapter 8. Kitsch in education: is the commercialisation of education kitschy?.- Chapter 9. Kitsch in decision-making: leadership in public administration.- Chapter 10. Kitsch in politics: managing political community with kitschy games.- Chapter 11. Kitsch in law: aesthetic focus on law creation and law execution.- Chapter 12. Kitsch in religion: unmasking kitsch in liturgy organisation.- Chapter 13. Kitsch in religion: risks of didacticism in Catholic and Islamic religious and sacred art.- Chapter 14. Kitsch in terrorist organisations strategies: weapon of mass deception.- Chapter 15. Kitsch in television: broadcasted kitsch experience.- Chapter 16. Kitsch in journalism: management through TV weather report commodification and politicisation.- Chapter 17. Kitsch in cultural heritage: public perception of archaeology and museums.- Chapter 18. Conclusion: role of kitsch in non-artistic human activities.