Del i serien Routledge African Media, Culture and Communication Studies

Nigerian Media's Artificial Intelligence Revolution

Nyhet

Transforming Communication Teaching and Practice

Inbunden, Engelska, 2026

AvLambe Kayode Mustapha,Abdulgaffar Olawale Arikewuyo

2 939 kr

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Artificial Intelligence (AI) is rapidly transforming communication and media sectors around the world, but much of the global academic literature on this remains Western-centric.This book provides an in-depth, multi-sectoral analysis of AI’s influence on Nigerian media and communication ecosystems, bridging the gap between global AI discourse and localized realities. AI technologies are already reshaping Nigerian journalism, public relations, advertising, marketing, media education, and youth-driven entrepreneurship. Motivated by the rapid, uneven, and often ethically complex integration of AI in professional practice and pedagogy, this book provides an indigenous, empirically grounded, and forward-looking account of what is happening on the ground. The book first investigates the field of journalism, then public relations, advertising, and marketing, before concluding with reflections on media education, assessing curriculum design, AI literacy, and the preservation of indigenous knowledge systems through AI-assisted language translation. Across these sections, the central objective is to highlight the ethical, educational, professional, and entrepreneurial implications of AI integration in a rapidly digitizing African society. Going beyond critique to provide actionable strategies for curriculum development and ethical adaptation, this book argues that Nigerian institutions can lead, and not just follow, in AI transformation.This book will be an important read for researchers working on media, communication, and education both in Nigeria, and in Africa more broadly.

Produktinformation

Utgivningsdatum2026-09-07
Mått156 x 234 x undefined mm
FormatInbunden
SpråkEngelska
SerieRoutledge African Media, Culture and Communication Studies
Antal sidor208
FörlagTaylor & Francis Ltd
ISBN9781041242574

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Lambe Kayode Mustapha, an Alumnus of UNILAG, Nigeria and IIUM Malaysia, is a seasoned mass communication and media studies scholars with bias for media effects, political communication, and novel media research, where he has published extensively in top-rated peer reviewed journals and collaborated with numerous scholars around the world. Professor Mustapha is formerly the Head of Department of Mass Communication and currently the Director of General Studies Division at the University of Ilorin, Nigeria.Abdulgaffar Olawale Arikewuyo Ph.D. is an accomplished and award-winning academic, media professional, and lecturer with diverse experience in journalism and higher education. His research interests are extensive, encompassing communication psychology, media, AI, interpersonal communication, and journalism. Dr. Arikewuyo's publications reflect his diverse research interests and commitment to addressing contemporary societal issues through the lens of Communication and Journalism. His studies have contributed valuable insights into the changing landscape of media technologies and their influence on both personal and political spheres.

1: Introduction: Decoding the Digital Shift: Charting Nigeria’s AI-Driven Media and Education Evolution Section 1: AI In Media Practice 2: The Bandwagon of Artificial Intelligence and the Extent of Use in Nigerian Media Houses 3: Artificial Intelligence in the Coverage of Health Issues in Selected Nigerian Newspapers 4: Utilisation and Impact of Generative Artificial Intelligence (AI) Tools by Online Media Practitioners in Nigeria 5: Artificial Intelligence in Journalism: Challenges and Ethical Considerations in the Nigerian Media Landscape 6: AI and Media Ethics: A Perspective from Nigerian Media Professionals 7: The Role of AI in Detecting and Mitigating Deepfakes in Nigeria Section 2: AI in Communication Pedagogies 8: Assessing Knowledge and Perception of Artificial Intelligence (AI) in Media Education Curricula among Tertiary Institution Students and Educators in Lagos State, Nigeria 9: Teaching AI Literacy in Nigerian Universities: Shaping the Next Generation of Media and Communication Practitioners Section 3: AI In Public Relations and Marketing Practice 10: Exploring the Utilisation of Artificial Intelligence among Professionals in Advertising Agencies in Lagos, Nigeria 11: Personalisation and Automation in Public Relations: Balancing Client Engagement 12: The AI-PR Nexus: An Exploratory Study of Awareness, Adoption, and Application among Public Relations Professionals in Ogun State, Nigeria Section 4: AI, Innovation, and Entrepreneurship in Communication 13: Awareness and Adoption of AI-Powered Chatbots among Student Entrepreneurs in Lagos State University, Nigeria 14: Conclusion: Lessons, Limits, and the Leap Forward for the Nigerian AI Blueprint

"The book highlights the interrelationship between theory and the application of artificial intelligence in teaching and professional practice. It demonstrates how artificial intelligence applies to various aspects of media practice, including content generation, data analysis, and the coverage of specific issues by selected Nigerian newspapers. It further emphasises that artificial intelligence offers significant opportunities for integration into public relations, particularly in enhancing communication strategies and strengthening client engagement."Charles Obot, Professor, and Head, Department of Film and Multimedia Studies, Faculty of Communication and Media Studies, University of Uyo, Uyo, Akwa Ibom State, Nigeria. "This book explores the evolving reality of artificial intelligence and its transformative impact on Nigeria’s media and academic landscape, alongside the opportunities and challenges it presents. It provides deep insights into the potential of artificial intelligence while addressing critical ethical concerns. As a result, it stands as a valuable resource for scholars, practitioners, and students navigating Nigeria’s rapidly evolving digital environment and artificial intelligence-driven future."Ayodele B. Joseph, Professor, and Director, Centre for Digital Divide and Social Informatics, Kaduna State University, Kaduna, Nigeria. "This book offers contemporary academic perspectives on how artificial intelligence is altering media practice and the broader field of communication in Nigeria. It equips scholars, practitioners, and students of communication with the tools they need to navigate the artificial intelligence landscape and to apply its capabilities effectively in both academic and professional contexts."Adelabu Omowale, Professor, Redeemer’s University, Nigeria. "This book stands as an essential resource for media scholars and professionals. It presents a robust theoretical framework for the use of artificial intelligence and outlines practical strategies for harnessing its potential. It also highlights the challenges that media scholars and professionals face in deploying artificial intelligence tools within their practice, while critically engaging with the ethical issues surrounding its use."Tokunbo Adaja, Professor of Journalism and Media Studies, and Dean, College of Postgraduate Studies, Joseph Ayo Babalola University, Ikeji Arakeji, Osun State, Nigeria.