Solomon Gwerevende is a research associate at the Music and Minority Research Centre at the University of Music and Performing Arts Vienna, Austria.Trust Matsilele is Senior Lecturer of Journalism in the Department of English and Media at Birmingham City University, UK and Research Fellow in the Communication Science Department at the University of South Africa, South Africa.Wonder Maguraushe is Senior Lecturer in the Music Business, Musicology and Technology Department at Midland State University, Zimbabwe.