Museum Flack

A Public Relations Guide for Museums

Häftad, Engelska, 2025

Av Steve Lott, Steve (American University) Lott

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In the turbulent realm of modern media, where museums often find themselves thrust into the limelight for less than favorable reasons, Museum Flack emerges as an indispensable public relations manual for thriving amid crises. As headlines increasingly narrate tales of leadership upheavals, funding woes, and political skirmishes, the book becomes a beacon for those striving to safeguard their institutions’ reputations. Museum Flack not only dissects the anatomy of effective media engagement but also transforms crises into opportunities for building trust. It equips readers with the tools to craft magnetic narratives, secure positive press without hefty expenses, and deftly maneuver the modern media tapestry. Through a blend of high-stakes campaigninsights and museum-specific case studies, the book demystifies complex communication challenges into tangible strategies.Museum Flack unpacks the techniques behind headlines and empowers any museum professional to advocate for their institution, safeguard its reputation, and seize the media spotlight for all the right reasons. Every chapter offers step-by-step tactics and real-world examples, transforming complex communications challenges into clear, actionable strategies.The time to master museum public relations is now. Readers who embrace these lessons will champion their institutions, protect their legacies, and help museums thrive, even under the sharpest media lens.

Produktinformation

Utgivningsdatum2025-10-16
Mått150 x 226 x 24 mm
Vikt480 g
FormatHäftad
SpråkEngelska
SerieAmerican Alliance of Museums
Antal sidor320
FörlagBloomsbury Publishing Plc
ISBN9798765156407

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Steven E. Lott is a corporate communications executive with more than 20 years of experience developing strategic public relations strategies and brand campaigns across diverse industries including aerospace, manufacturing, transportation, consumer brands and international trade policy. He is also a professor of strategic communication at American University, where he teaches a graduate- level university course about media relations.Steve started his career as a journalist learning how to research, write and tell captivating stories to a wide variety of audiences. Now a corporate communications executive, Steve brings decades of real-world experience to many different industries. Whether he’s working with corporate executives, non-profit leaders or students, Steve trains leaders without any experience how to develop captivating stories and earn news media coverage that will reach their target audience. Using proven public relations strategies and tactics, Steve regularly consults and provides spokesperson training and teaches crisis communication strategies and how to deal with organizational reputational damage.Steve currently leads the global corporate communications and public relations function for Intel at the world's largest integrated satellite and terrestrial network operator. Previously, he served as a corporate communications executive at Raytheon Technologies and Boeing. Before joining Boeing, Steve worked at two different non-profit trade associations.Steve is currently an adjunct professor in the American University (AU) School of Communications and is an advisor to the Northern Virginia Science Center on communications matters. Steve graduated from AU’s Kogod College of Business with degrees in Marketing and Business Administration.

Table of ContentsForewordKey TermsPrefaceIntroductionChapter 1: Think Like a Journalist Chapter 2: What Makes NewsChapter 3: Magic of the MessageChapter 4: Tools in the Toolbelt Chapter 5: Working with News Reporters Chapter 6: The Art of the Pitch Chapter 7: Selecting and Training SpokespeopleChapter 8: What’s the Plan? Chapter 9: Crisis Communication Chapter 10: Social Media Chapter 11: Did Your Plan Work?Chapter 12: The Future About the AuthorIndex

Steve Lott's guide is an essential resource for museum professionals committed to mastering the art of public relations and dealing with the news media. As a former museum director, I understand the profound impact effective storytelling can have on a museum's success. Lott's book is a rare gem that so adeptly simplifies the process of communicating the positive narratives museums cherish. Additionally, it provides indispensable strategies for managing crises when they arise. This book is truly a must-have for anyone seeking to elevate their museum's voice and resilience.