Psykologi & pedagogik
Multicultural Marketing and Business Consulting
Thaddeus Spratlen • Leslie Lum • Detra Y Montoya • Michael Verchot
Inbunden
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Uppskattad leveranstid 11-21 arbetsdagar
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Today, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a variety of customers, are owned by people from a broad range of backgrounds, and are inclusive in their employment practices. Multicultural Marketing and Business Consulting has been developed over a 15-year period to guide learning as students complete complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments. In project-based courses, students also learn valuable consulting and business assistance skills. The book provides strategies, techniques, and tools for meeting the unique challenges faced by entrepreneurs who are Latino, Asian/Pacific Islander, African American, and from other culturally diverse and underrepresented groups.
- Format: Inbunden
- ISBN: 9780295992396
- Språk: Engelska
- Antal sidor: 208
- Utgivningsdatum: 2012-12-05
- Förlag: University of Washington Press