Modern Survey Analysis

Walter R. Paczkowski, PhD, has worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part-time lecturer of economics at Rutgers University. He is the author of Business Analytics: Data Science for Business Problems (2022), Deep Data Analytics for New Product Development (2020), Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing (2018), and Market Data Analysis Using JMP (2016).

• 1. Introduction.- 2. Understanding the structure of survey data.- 3. Shallow analyses of survey data.- 4. Deep analyses of survey data.- 5. Conclusion and wrap-up.