Mexican American women have endured several layers of discrimination deriving from a strong patriarchal tradition and a difficult socioeconomic and cultural situation within the US ethnic and class organization. However, there have been groups of women who have defied their fates at different times and in diverse forms.Mexican American Women, Dress, and Gender observes how Pachucas, Chicanas, and Cholas have used their body image (dress, hairstyle, and body language) as a political tool of deviation and attempts to measure the degree of intentionality in said oppositional stance. For this purpose and, claiming the sociological power of photographs as a representation of precise sociohistorical moments, this work analyzes several photographs of women of said groups; with the aim of proving the relevance of "other" body images in expressing gender and ethnic identification, or disidentification from the mainstream norm.Proposing a diachronic, comparative approach to young Mexican American women, this monograph will appeal to students and researchers interested in Chicano History, Race and Ethnic Studies, American History, Feminism, and Gender Studies.
Amaia Ibarraran-Bigalondo is a lecturer at the University of the Basque Country, Spain.
Table of ContentsAcknowledgementsA Note to the ReaderTable of ContentsIntroductionChapter 1. Dress, Clothing, Fashion and Style1.1. The Function of Dress1.2. Clothing, Fashion and StyleChapter 2. The 20th Century and FashionChapter 3. Style, Subcultures and Mexican American WomenChapter 4. Pachucas: Breaking the Norms in the Forties4.1. Life and Expectations for US Women in the Forties4.1.1. World War II and Mexican American Women4.2. Women’s Fashion in the Forties4.3. The Pachuca: A Rebel Withouth a Cause4.3.1. Pachucas, Pachucos and the Zoot Suit Riots4.3.2. The Pachuca Style PoliticsChapter 5. Chicanas: Fighting the Norm in the Seventies5.1. Life and Expectations for US Women in the Seventies5.2. Women’s Fashion in the Seventies5.3. El Movimiento Chicano and La Chicana5.4. The Chicana Style Politics5.4.1. The Brown Berets5.4.2. The Chicana Feminist ActivistsChapter 6. Cholas: Adapting to Other Norms in the Nineties6.1. Life and Expectations for US Young Women in the Nineties6.2. Women’s Fashion in the Nineties6.3. Gangs and Cholo/a Style in 20th century Barrios6.3.1. The Girls in/around the Gang6.4. The Chola Style PoliticsConcluding RemarksWorks Cited
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