Media Studies: Theories and Approaches

You've got TV, internet, phone, radio, movies, music, magazines and newspapers - and that's just the tip of the iceberg. Unless we live on a desert island, there is no escape from media communications of one sort or another. So how do we begin to understand today's all-embracing media culture?In this book, all the key issues and debates in media studies are covered in a lively and accessible style. You will learn about the main features of global media corporations, and approaches to the study of media effects, consumer power, celebrity, journalism and new media. From surveillance to simulation, genre to gender, political economy to the postmodern, the reader will be guided through a matrix of intellectual endeavour on all media matters.Whether you are a student, researcher, practitioner or just someone with a general interest, Media Studies will serve as a handy reference guide on your journey through this complex but fascinating subject.