Media, Millennials, and Politics is an important new study that carefully exposes the disturbing trend in contemporary media pundit culture to make sweeping pronouncements about the demographic segment known as 'the millennials' or 'the youth vote' based on stereotypes, anecdotal evidence, and broad polling data rather than on journalistic investigation. Novak hopes it’s not too late for media to get it right, even if young media consumers (and prosumers) have already migrated away.