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In early research work on international communication, the countries of North Africa and the Middle East were seen as part of the “Third World”, and the media had to be at the service of development. However, this situation is changing due to the transnationalization and liberalization of the media. Indeed, since the 1990s, the entry of the South – and Arab countries in this case – into the “information society” has become the dominant creed, although the vision is still globalizing and marked by stereotypes. Representations of these societies are closely associated with international relations and geopolitics, characterized by tensions and conflicts. However, a force has come to disrupt the traditional rules of the game: Arab audiences. Digital media, the dissemination of which has been enabled by the implementation of the “information society”, empowers them to participate fully in a media confluence. This liberation from the discourse has two major consequences: the media and journalism sector has become more strategic than ever, and action toward development must be reinvented.
Tourya Guaaybess is a lecturer in Information and Communication Sciences at the CREM Lab at the University of Lorraine, France.
Foreword ixIntroduction xiList of Acronyms xixChapter 1 International Communication and Arab Countries: Studies on Media Development and Media Geopolitics 11.1 Communication for development in France: an imported subdiscipline? 21.2 Development and geopolitics: two distinct matters? 31.3 In the beginning: (Arab) media and development 51.4 Academic publications on Arab media: from scarcity to profusion 51.5 Arab media: from official speeches to the domination of the Anglo-American pragmatic school 101.6 The 2000s: renewal of research or “Al Jazeerazation” of the academic literature? 121.7 The uninhibited liberalization of the media 151.8 An interest in Arab public opinion, a rarity of work on audiences 161.9 Has the media and development relationship been abandoned to think-tanks in the Internet age? 171.10 The renewal of a field of study or journalism for the development of investigative journalism 19Chapter 2 The Obsolescence of Classical Theories of International Communication 232.1 Modernization by the media or “westoxification”? 242.2 Development is not an exportable product 262.3 The dependency theory 282.4 Impetus for a NWICO 302.5 The “too sage” report of the Sages 32Chapter 3 The Information Society or the Liberal Remodeling of Development Theories 373.1 A global trend: the paradigm of a more “inclusive” information society 393.2 Progress: an accounting measure? 413.3 Arab countries in the “information society” 463.4 Young graduates – and connected in a precarious economic context 503.5 The use of digital media and social networks 553.6 The advertising market, between certain delay and rapid growth 58Chapter 4 In the Field: Liberalization Under the Control of Governments and Businessmen 634.1 Businessmen and the media in Egypt: a typology 644.2 Reforms and routines 684.3 The confluence of the media 70Chapter 5 The “Arab Street” in the Press: a Specific Frame of the South 735.1 From public opinion to the “Arab street” 745.2 The “Arab street” in the French press: presentation of general trends 765.3 Original matrices and perspectives for the appreciation of the “Arab street” 825.4. The use of “Arab street” in the press: from the beginning to today 835.5 The media “spawning” of September 11, 2001 865.6 2011: revolutions and the Arab street 945.7 Conclusion: the Arab street, Arab “revolutions” and “embedded” social movements 96Chapter 6 Geopolitics of the Arabic-speaking Media and Politics of Influence 996.1 Media geopolitics in the Middle East and North Africa: radio propaganda warfare 1006.2 From the Gulf War to 9/11 as triggers for new media geopolitics 1026.3 Paradigm shifts in cooperative action in the field of media and journalism 1076.4 Public policies under pressure 108Chapter 7 Cooperation and Training of Journalists in the Digital Media Era 1137.1 “All equal in the face of innovation?” 1147.2 Training of journalists in Arab countries 117Chapter 8 Development Policy and Journalism: Between Standards Competition and Cooperation 1218.1 Different visions and cooperation agencies 1238.2 Cooperation policies “from the bottom up” 1318.3 Media development assistance: the convergence of practices and standards 1338.4 Concerted actions and expertise: the case of Canal France International 1348.5 Conclusion 138Conclusion 139References 149Index 171