Mass Media Research

Häftad, Engelska, 2013

Av Roger D. Wimmer, Joseph R. Dominick, Roger Wimmer, Joseph Dominick

1 049 kr

Slutsåld

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.

Produktinformation

Utgivningsdatum2013-01-01
Mått185 x 229 x 23 mm
Vikt704 g
FormatHäftad
SpråkEngelska
SerieWadsworth Series in Mass Commu
Antal sidor496
Upplaga10
FörlagCengage Learning, Inc
ISBN9781133307334

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Preface. PART I: THE RESEARCH PROCESS. 1. Science and Research. 2. Elements of Research. 3. Research Ethics. 4. Sampling. PART II: RESEARCH APPROACHES. 5. Qualitative Research Methods. 6. Content Analysis. 7. Survey Research. 8. Longitudinal Research. 9. Experimental Research. PART III: DATA ANALYSIS. 10. Introduction to Statistics. 11. Hypothesis Testing. 12. Basic Statistical Procedures. PART IV: RESEARCH APPLICATIONS. 13. Newspaper and Magazine Research. 14. Research in the Electronic Media. 15. Research in Advertising. 16. Research in Public Relations. Appendix Tables. Glossary. Name Index. Subject Index.