Mass Communications and Media Studies

An Introduction

Häftad, Engelska, 2018

AvPeyton Paxson,USA) Paxson, Professor Peyton (Middlesex Community College

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Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter’s topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going ‘viral’, interactive advertising, tv industry consolidation, ‘the internet of things’, conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Produktinformation

Utgivningsdatum2018-05-17
Mått150 x 228 x 20 mm
Vikt480 g
FormatHäftad
SpråkEngelska
Antal sidor336
Upplaga2
FörlagBloomsbury Publishing Plc
ISBN9781501329982

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Section One - An Overview of Mass Communications1: Mass Communications and Contemporary Culture2: Media Literacy3: AdvertisingSection Two - Traditional Media4: Print Media5: Movies and Video6: Music and Radio7: TelevisionSection Three - Emerging Media8: The Internet9: Social Media and Interactive MediaSection Four - Changes, Trends, and the Future10: Convergence and Disaggregation11: The Legal Environment12: GlobalizationNotesGlossaryIndex

This new edition of Mass Communications and Media Studies: An Introduction gives students an excellent overview of the various industries, technological forms, and social expressions that comprise this vast field. With clear and lively writing, author Peyton Paxson defines media terms succinctly and provides many apt and memorable examples. As a marketing and consumption historian, I particularly like the historical accounts featured in several chapters. Yet, the book is also quite timely including discussions of fake news, trolling, cybersquatting, crowd sourcing and funding, and revenge porn and sexting. As a teacher of international business, I welcome the many brief “global perspectives” sections and the final chapter on the interface between globalization and mass communications. For students, the book discusses potential careers and raises good end of chapter questions for critical thinking and discussion.