Marketing

Real People, Real Choices

Inbunden, Engelska, 2019

Av Michael Solomon, Greg Marshall, Elnora Stuart

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Finns i fler format (1)

1 339 kr

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Produktinformation

Utgivningsdatum2019-02-08
SpråkEngelska
Upplaga10
FörlagPearson Education (US)
EAN9780135199893

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PART 1: UNDERSTAND THE VALUE PROPOSITION1. Welcome to the World of Marketing: Create and Deliver Value2. Global, Ethical, and Sustainable Marketing3. Strategic Market PlanningSupplement: Build a Marketing Plan PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT4. Market Research5. Marketing Analytics: Welcome to the Era of Big Data!6. Understand Consumer and Business Markets7. Segmentation, Target Marketing, and Positioning PART 3: DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER8. Product I: Innovation and New Product Development9. Product II: Product Strategy, Branding, and Product Management10. Price: What Is the Value Proposition Worth?Supplement: Marketing Math PART 4: DELIVER AND COMMUNICATE THE VALUE PROPOSITION11. Deliver the Goods: Determine the Distribution Strategy12. Deliver the Customer Experience: Goods and Services via Bricks and Clicks13. Promotion I: Advertising One to Many Marketing Communications14. Promotion II: Social Media Marketing and Other Communication Tools Appendix Marketing Plan: The S&S Smoothie Company