Marketing Value Metrics

A New Metrics Model to Measure Marketing Effectiveness

Häftad, Engelska, 2014

Av Malcolm McDonald, Peter Mouncey, Stan Maklan

529 kr

Slutsåld
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

Produktinformation

  • Utgivningsdatum2014-10-03
  • Mått170 x 241 x 19 mm
  • Vikt576 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor328
  • Upplaga14002
  • FörlagKogan Page Ltd
  • ISBN9780749468972

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