Marketing, Morality and the Natural Environment
Häftad, Engelska, 2007
Av Andrew Crane
419 kr
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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Produktinformation
- Utgivningsdatum2007-03-26
- Mått156 x 234 x 12 mm
- Vikt400 g
- FormatHäftad
- SpråkEngelska
- SerieRoutledge Advances in Management and Business Studies
- Antal sidor218
- FörlagTaylor & Francis Ltd
- ISBN9780415439619