Marketing, Morality and the Natural Environment
Inbunden, Engelska, 2000
769 kr
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Produktinformation
- Utgivningsdatum2000-10-26
- Mått156 x 234 x 17 mm
- Vikt453 g
- FormatInbunden
- SpråkEngelska
- SerieRoutledge Advances in Management and Business Studies
- Antal sidor224
- FörlagTaylor & Francis Ltd
- ISBN9780415213820
Tillhör följande kategorier
- 1. Introduction 2. Marketing and morality: perspectives and issues 3. Exploring moral meaning in green marketing 4. Conventional companies 5. Social mission companies 6. Business - NGO collaboration 7. Green marketing and morality: evidence from three approaches 8. Amoralization, moralization, marketing and the natural environment9. Conclusions
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