Market and User Research Operations
Operationalize Customer Research for Scale and Impact
Häftad, Engelska, 2025
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Looking to boost your research team's impact while cutting down on administrative overload?Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively.You'll learn how to:- Develop repeatable, reusable insights using proven operational principles- Implement governance and planning models for on-time, on-budget delivery- Select and optimize tools and platforms tailored to your team's needs- Manage participant recruitment ethically and efficiently- Apply AI and democratize research to meet evolving business demandsFilled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value.Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value
Produktinformation
- Utgivningsdatum2025-08-03
- Mått156 x 234 x 17 mm
- Vikt468 g
- FormatHäftad
- SpråkEngelska
- Antal sidor312
- FörlagKogan Page Ltd
- ISBN9781398620506