Mapping a Winning Strategy

Developing and Executing a Successful Strategy in Turbulent Markets

Inbunden, Engelska, 2018

Av Marc Baaij, The Netherlands) Baaij, Marc (Erasmus University

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In an increasingly connected world experiencing acceleratinglevels of technological disruption, the strategic challenges for businessleaders are greater than ever before, and conventional approaches to strategyare unable to contend with today's VUCA (volatile, uncertain, complex andambiguous) business environment. A new approach to strategic decision-making isrequired to motivate and mobilize stakeholders to achieve the business’soverarching goals, such as making a profit and delivering on people- and planet-relatedobjectives. Mappinga Winning Strategy introducesa new mapping method for creating and executing an effective business strategy.This method uses visual maps to engage colleagues throughout the organization,ensuring that every stakeholder’s voice is considered by avoiding a top-downapproach. It also enables business leaders to identify the strategic issuesthey face without distraction, so that a clear path is formed towards the beststrategic plan. By mapping out the most effective strategy, organizations cananticipate and manage roadblocks to strategic change and make winning andwell-executed operational choices.

Produktinformation

Utgivningsdatum2018-09-10
Mått152 x 229 x 23 mm
Vikt547 g
FormatInbunden
SpråkEngelska
Antal sidor272
FörlagEmerald Publishing Limited
ISBN9781787561304

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Marc Baaij, PhD is an associate professorof strategy at the Erasmus University in The Netherlands. He coaches managerson real-world strategy projects. Baaij has previously been a strategyconsultant and a research manager at The Boston Consulting Group. Marc hasauthored many articles for scientific and professional journals, as well asprofessional titles and textbooks on the strategy and problem-solving methodsused by top-tier consultants. He has also worked for IBM, and holds degrees ineconomics and strategy.Patrick Reinmoeller, PhD is a professor ofstrategic management and the academic head of the 'Directors as StrategicLeaders' programme at the Cranfield School of Management. He was previously aprofessor at the Japan Advanced Institute of Science and Technology and ErasmusUniversity, where he retains a part-time position. Reinmoeller's research oninnovation, organizations and strategy has been published in several leadingjournals, including the Academy of Management Journal, the Asia-PacificManagement Journal, Organization Studies, and the MIT Sloan Management Review.He speaks and consults for companies worldwide.

Preface:Why Read this Book?Chapter 1:Overcoming the Challenges of Strategy with the Mapping Method Chapter 2:Engaging Critical Stakeholders to Support the Strategy ProcessChapter 3:Spotting the Real Strategic Issuesand Developing Superior InsightsChapter 4:Developing Superior Strategic Options and Making Winning ChoicesChapter 5:Making Your Strategy Work - Anticipating Execution IssuesChapter 6:Looking Ahead - Developing Strategies for Anticipating Your FutureChapter 7:Getting Started - Using the MappingMethod in Practice

Baaj and Reinmoeller introduce student and practicing business managers to the mapping approach for developing and executing a successful business strategy in turbulent markets. They cover overcoming the challenges of strategy with the mapping method, engaging critical stakeholders to support the strategy process, spotting the real strategic issues and developing superior insights, developing superior strategic options and making winning choices, making strategy work: anticipating execution issues, looking ahead: developing strategies for anticipating the future, and getting started: the mapping method in practice.