Management Information Systems: Managing the Digital Firm, Global Edition (Book)
Kenneth Laudon • Jane Laudon
For courses in Introduction to Information Systems.
A case-based approach to IS in business todayManagement Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance. The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps students develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.
The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability and analytics.
- Format: Pocket/Paperback
- ISBN: 9781292482590
- Språk: Engelska
- Utgivningsdatum: 2025-11-06
- Förlag: Pearson Education