Management from the Masters

Morgen Witzel is a Fellow of the Centre for Leadership Studies at the University of Exeter Business School. He is author of more than twenty books including the bestsellers Tata: The Evolution of a Corporate Brand and Doing Business in China, now in its third edition. His books have been translated into 11 languages. His articles have appeared in the Financial Times, the Los Angeles Times, the Toronto Globe and Mail, The Smart Manager, Financial World, and many others.

• About the Author Introduction Part 1 The Laws of the Universe1 The Law of Entropy (Time’s Arrow) 2 Darwin’s Rule 3 The Rule of Yin and Yang 4 The Law of Unintended Consequences Part 2 The Laws of Human Behaviour5 The Hierarchy of Needs 6 Confucius’s Golden Rule 7 Kautilya’s Rule 8 Buffett’s Rule 9 Grove’s Rule Part 3 The Laws of Organisation10 Moore’s Law 11 The Pareto Principle 12 Rule of the Span of Control 13 Parkinson’s Law 14 The Iron Law of Oligarchy 15 The Peter Principle 16 Gresham’s Law 17 Martin’s Rules 18 Fayol’s Fourteen Points 19 Deming’s Fourteen Points 20 Drucker’s Rule Bibliography

Morgen Witzel's new text covers millennia of distilled management wisdom. The author has an almost-encyclopedic knowledge of the field. The book is both highly readable and informative and truly brings the topic to life. It should thus have a wide appeal to students, lecturers and practitioners.