Management Decision-Making, Big Data and Analytics

Häftad, Engelska, 2022

Av Simone Gressel, David Pauleen, Nazim Taskin

719 kr

Slutsåld

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management.  The book features chapters on cutting-edge topics, including: • Big data • Analytics• Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making  The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles.  Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

Produktinformation

  • Utgivningsdatum2022-03-15
  • Mått184 x 241 x undefined mm
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor304
  • FörlagSAGE Publications India Pvt Ltd
  • ISBN9789354793943

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