Make That Grade Marketing

Häftad, Engelska, 2011

439 kr

Slutsåld

An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.New to this edition: Impact of the economic downturn on pricing New technology for marketing information and researchImpact of online distribution New methods of marketing communications New case studies at the end of each chapterPresented with clearly defined learning objectives and revision questions at the end of each chapter.Written with a clear focus on the learner.SUITABLE FORStudents taking a marketing module as part of a degree or diploma programme. Students taking Marketing Institute of Ireland exams. Students taking marketing modules at FETAC Level 6.

Produktinformation

Utgivningsdatum2011-08-26
Mått155 x 234 x 13 mm
Vikt386 g
FormatHäftad
SpråkEngelska
SerieMake That Grade
Upplaga4
FörlagGill
ISBN9780717149827

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Försäljning och marknadsföring inom Ekonomi och ledarskap

Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology. Thérèse Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John’s Central College of Further Education and Training, Cork. She also has responsibility for the marketing of theMargaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology.Thérèse Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John’s Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the college.