Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Proceedings of the 2013 World Marketing Congress
Häftad, Engelska, 2016
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This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Produktinformation
- Utgivningsdatum2016-08-23
- Mått210 x 279 x 51 mm
- Vikt2 277 g
- FormatHäftad
- SpråkEngelska
- SerieDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
- Antal sidor922
- FörlagSpringer International Publishing AG
- ISBN9783319373621
- OriginaltitelProceedings of the 16th Biennial World Marketing Congress