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How should a sales force be managed effectively? Like aircraft pilots, managers must analyse information and make interconnected decisions to accomplish their missions. In this book, René Y. Darmon provides an integrative vision of a sales manager's function, within the framework of a dynamic sales force management process.
- Format: Inbunden
- ISBN: 9780521848343
- Språk: Engelska
- Antal sidor: 398
- Utgivningsdatum: 2006-12-07
- Förlag: Cambridge University Press