Launching to Leading

How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements

Inbunden, Engelska, 2017

Av Ken Rutsky

369 kr

Tillfälligt slut

Finns i fler format (1)

Häftad

209 kr

Skickas inom 5-8 vardagar

Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn’t seem to care. Launching to Leading explains how and why market leaders succeed in breaking through and leading in today’s crowded markets, and reveals how to apply this to your business to take you from Launching to Leading and beyond.

Produktinformation

Utgivningsdatum2017-02-23
Mått139 x 215 x 14 mm
Vikt373 g
FormatInbunden
SpråkEngelska
Antal sidor186
FörlagMorgan James Publishing llc
ISBN9781683500360

Tillhör följande kategorier

Försäljning och marknadsföring inom Ekonomi och ledarskap

Ken Rutsky is a B2B marketing consultant, thought leader, speaker, mentor and author focused on helping his clients achieve breakthrough and market leadership. Today, as the Founder and President of KJR Associates, Ken has implemented and honed his Breakthrough Marketing framework, with successful implementation at dozens of client companies including FireEye, Nimsoft, Sophos and others. Prior to his consulting practice, Ken spent more than 20 years in B2B marketing roles, launching the Intel Inside broadcast co-op program and the Internet’s first affiliate marketing program, Netscape Now.