Language, Identity and Cycling in the New Media Age

​Patrick Kiernan is Associate Professor in the School of Business Administration at Meiji University, Japan. His research specialises in Applied Linguistics and he is the author of Narrative, Identity and Language Teaching. He is also an avid cyclist.

• Chapter 1. Introduction: Exploring language, identity and cycling in the new media age.- PART I IDENTITIES IN THE MEDIA.- Chapter 2. ‘Mark, Mark, can we have a word?’: Narrative and evaluation in the media interview.- Chapter 3. Coming clean: Framing and identity negotiation in the Oprah-Lance Armstrong interview.- Chapter 4. Multimodality identity in manga: Yowamushi Pedal and the semiotics of Japanese comics.- PART II IDENTITY AND ONLINE COMMUNITIES.- Chapter 5. Having a Rashomon moment: Identity negotiation in an online community.- Chapter 6. Making the link: Intertextual resources in an online forum.- Chapter 7. The case of Franz: Identity and carnival in online communities.- PART III. MULTIMODALITY, CORPORATE IDENTITY, AND MARKET POSITIONING.- Chapter 8. ‘Hey you, thanks for buying our stuff.’: Language, multimodality and identity in two corporate websites.- Chapter 9. “68 years onthe same B17”: Brooks, consumer reviews and brand loyalty.- Chapter 10. In pursuit of marginal gains: Corporate sponsorship and brand-building videos.- Chapter 11. Welcome to the GCN show!: Community and identity on YouTube.- Chapter 12. Conclusion: Rethinking interpersonal semiotics in new media.

“This book is rich in interesting and engaging content, innovative and insightful analysis and discussion, and has a coherent and well-organized structure. It is a valuable and enlightening addition for students and scholars of discourse analysis, applied linguistics, and the world of cycling.” (Hongyan Liang, Language in Society, Vol. 48 (2), April, 2019)