Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success

Rafael Ravina Ripoll is a professor of Business Organization, Member of the "Work Sciences" Research Group and INDESS (Institute for Sustainable Social Development)at the University of Cádiz. He has been a visiting professor at the University of Westminster, Business and Law Frankfurt University of Applied Sciences and the University of Verona. Sofía Blanco-Moreno is a Marketing and Tourism expert with specialization in Digital Marketing and technologies such as Web Scraping and Artificial Intelligence (Machine Learning and Deep Learning) applied in Tourism and Hospitality. She is also an assistant professor at the University of León, and she has worked as a Digital Marketing expert on international companies.Araceli Galiano-Coronil is a professor of Marketing and a member of INDESS (Institute for Sustainable Social Development) at the University of Cádiz. She has carried out a research stay at the University of Seville as well as a visiting professor at the University of Verona, the Business and Law Frankfurt University of Applied Sciences, EDHEC Business School and many more.Luis Bayardo Tobar-Pesántez is a research Professor, Economist by profession and PhD in Integration and Economic Development from the University of León, Spain, currently Director of the Economics Department at the Salesian Polytechnic University of Ecuador where he served as Vice Rector General and Cuenca Campus.

• Contents – Contributors – Preface – Introduction - RAFAEL RAVINA-RIPOLL,VICTOR MERCADER, ADELA BALDERAS-CEJUDO AND ESTHELA GALVÁN-VELA - Towards A Definition Of Happy Leadership: The Need For A New Agenda In Management - FRANCISCO FERNÁNDEZ-FERRERAS AND ANA MORENO-ROMERO. - Job Satisfaction And Its Relation To Individual Productivity - DAVID ALMORZA-GOMAR,RAFAEL RAVINA-RIPOLL,ARACELI GALIANO-CORONIL AND CRISTINA RALUCA GH. POPESCU　 - Game Theory And Happiness Management - FERNANDO RUBÉN GARCÍA-HERNÁNDEZ - Artificial Intelligence And Well-Being Assessment: An Application In Personality Psychology - JAVIERMARTÍNEZ-FALCÓ, EDUARDO SÁNCHEZ-GARCÍA AND BARTOLOMÉ MARCO-LAJARA - Scientific Knowledge Structure On Happiness Management In Business Domain: An Exploratory Bibliometric Review - FERNANDO PINTO-FERNÁNDEZ, ALFREDO CABEZAS-ARES AND MARÍA JESÚS DELGADO-RODRÍGUEZ - Healthcare Utilization And Tobacco Consumption Behaviours: An Analysis Of Age-Specific Cohorts For Europe - ARTURO-JULIÁN ABELLÁN-SEVILLA AND MARTA ORTIZ-DE-URBINA-CRIADO - Measuring Happiness At Work: The Atrium Group Case - REGINA NAOMI PEREIRA-MAZZI AND HEITOR ROMERO MARQUES - Happiness And Purpose: How To Break The Cycle Of Procrastination Andresignify - MARIA FERNANDA GUEVARA-SEGARRA, GABRIELA GUEVARA-SEGARRA AND JORGE ANTONIO PÉREZ-TORRES - Free Trade Agreements And Welfare Economics: A Review - ROSA ANAYA-AGUILAR, EVA ROSEL, MANUEL BRAVO, PAULA ANAYA-BAREA AND CARMEN ANAYA-AGUILAR - Pursuing Happiness: Reducing The Risk Of Fatigue In Workers Of A Small Construction Company In The Fitting Out Of A Dental Practice - PEDRO CUESTA-VALIÑO, PILAR YUSTRES-DURO, LAURA MELENDO RODRÍGUEZ-CARMONA AND ESTELA NÚÑEZ-BARRIOPEDRO - University Entrepreneurship In Spain And Happiness Management - JUDITH JOSEFINA HERNÁNDEZ-GARCÍA DE VELAZCO AND ANA CECILIA CHUMACEIRO-HERNÁNDEZ - Organizational Vision On University Happiness. A Retrospective Inperspective - FABIÁN CUESTA-ASTUDILLO, IRENE BUELE- NUGRAAND LUIS BAYARDO TOBAR-PESÁNTEZ - Risk In The Health And Wellbeing Of Ecuadorians: Predicting Alcohol Consumption Based On Lifestyle, Using Machine Learning - PEDRO CUESTA-VALIÑO, AZUCENA PENELAS-LEGUÍA, JOSE MÁRIALÓPEZ-SANZ AND RAFAEL RAVINA-RIPOLL - Happiness And Prosocial Behaviour In Europe. Comparative Study Between Countries And According To Gender And Age - DOROTEA DE DIEGO- ÁLVAREZ AND ALBA ROSA ARAUJO-ABREU - Indicators For Happiness: Is There Any Similarity Among Them? Ranking Of Spain - SOFÍA BLANCO-MORENO, ARACELI GALIANO-CORONIL AND EDUARDO AHUMADA-TELLO - The Mediterranean Diet From The Perspective Of Social Marketing And Happiness - ANTONIO RAFAEL FERNÁNDEZ-PARADAS AND MERCEDES FERNÁNDEZ-PARADAS - Source Of Happiness: Festivities And Celebrations To Mark The Centenary Of The Gas Industry In France And The 50th Anniversary Of The Société Technique De L'industrie Du Gaz (1924) - MARIO ALBERTO ALTAMIRANO-SALAZAR, ESTHELA GALVÁN-VELA AND RAFAEL RAVINA-RIPOLL - Bibliometric Analysis And Network Mapping In Happiness At Work And Happiness Management Research: Trends And Perspectives In Organisational Well-Being