Journalist's Guide to Public Opinion Polls

Häftad, Engelska, 1994

AvSheldon R. Gawiser,G. Evans Witt,Sheldon Gawiser

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This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.

Produktinformation

Utgivningsdatum1994-10-30
Mått140 x 210 x 15 mm
Vikt227 g
FormatHäftad
SpråkEngelska
Antal sidor192
FörlagBloomsbury Publishing Plc
ISBN9780275949891

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Politisk aktivism inom Samhälle och politik

Foreword by Walter MearsAcknowledgmentsThe Opinion TriangleThe Press and Public Opinion: Always LinkedA Brief History of PollsThe Emergence of Precision JournalismThe Polling Environment TodayThe Poll: Who Did?The Poll: Who Sponsored It?The Poll: SamplingThe Poll: The QuestionsThe Poll: Timing Is EverythingThe Poll: Sampling ErrorThe Poll: Other Sources of ErrorPseudo-Polls and SLOPSReporting Polls: The BasicsReporting Polls: Numbers in ContextReporting Polls: Political SurveysReporting Polls: Exit Polls and ProjectionsThe FutureAppendix A: The World's Shortest Course in StatisticsAppendix B: Twenty QuestionsBibliographyIndex