ISE Entrepreneurship

Robert D. Hisrich is the Bridgestone Chair of International Marketing and Director of the Global Management Center and International Programs at the College of Business Administration at Kent State University. He holds a B.A. from DePauw University and an M.B.A. and PhD from the University of Cincinnati. In 2021, he was named in the top 2 percent of scientists in the world in business and economics in a survey published by Stanford University. Professor Hisrich’s research pursuits are focused on entrepreneurship and venture creation: entrepreneurial ethics, corporate entrepreneurship, women and minority entrepreneurs, venture financing, and global venture creation. He teaches courses and gives seminars in these areas. His interest in global management and entrepreneurship resulted in two Fulbright Fellowships in Budapest and Hungary, honorary degrees from Chuvash State University (Russia) and University of Miskolc (Hungary), and being a visiting faculty member in universities in Austria, China, Australia, Ireland, and Slovenia. Professor Hisrich serves on the editorial boards of several prominent journals in entrepreneurial scholarship, is on several boards of directors, and is author or coauthor of over 300 research articles appearing in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Business Venturing, Academy of Management Review, and Entrepreneurship Theory and Practice. Professor Hisrich has authored or coauthored 45 books or their editions, including Entrepreneurial Marketing, Entrepreneurial Finance, Effective Entrepreneurial Management, Small Business Solutions, International Entrepreneurship: Starting, Developing and Managing a Global Venture (3rd edition), and Technology Entrepreneurship: Value Creation, Protection, and Capture (2nd edition). Dean Shepherd is the Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business, Notre Dame University. Dean received his doctorate and MBA from Bond University (Australia). His research and teaching is in the field of entrepreneurship; he investigates both the decision-making involved in leveraging cognitive and other resources to act on opportunities and the processes of learning from experimentation (including failure), in ways that ultimately lead to high levels of individual and organizational performance. Dean has published papers primarily in the top entrepreneurship, general management, strategic management, operations management, and psychology journals and has written (or edited) over 20 books.

• PART 1 THE ENTREPRENEURIALPERSPECTIVE1 The Entrepreneurial Mind-Set2 Corporate Entrepreneurship 3 Generating and exploring new entries PART 2 FROM IDEA TOTHE OPPORTUNITY4 Creativity and the Business Idea5 Identifying and Analyzing Domestic and International Opportunities6 Protecting the Idea and Other Legal Issues for the EntrepreneurPART 3 FROM THEOPPORTUNITY TO THE BUSINESS PLAN7 The Business Plan: Creating and Starting the Venture8 The Marketing Plan9 The Organizational Plan10 The Financial PlanPART 4 FROM THEBUSINESS PLAN TO FUNDING THE VENTURE11 Sources of Capital12 Informal Risk Capital, Venture Capital, and Going PublicPART 5 FROM FUNDINGTHE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE13 Strategies for growth and managing implications of growth14 Accessing resources for growth from external sources15 Succession Planning and Strategies for Harvesting and Endingthe VenturePART 6 CASESCASE 1 TURNER TEST PREP CO.CASE 2 JIM BOOTHE, THE INVENTORCASE 3 A. MONROE LOCK AND SECURITY SYSTEMSCASE 4 BEIJING SAMMIESCASE 5 INTELLIGENT LEISURE SOLUTIONSCASE 6 THE BEACH CARRIERCASE 7 GORUMET TO GOCASE 8 THE GRILL KLEEN CORPORATIONCASE 9 MASI TECHNOLOGY CASE 10   NEOMED TECHNOLOGIESCASE 11 MAYU LLCCASE 12 NATURE BROS LTD.CASE 13 AMY’S BREADCASE 14 SUPPLY DYNAMICSCASE 15 DATAVANTAGE CORPORATIONCASE 16 TIRE VALET: A MOBILE TIRE COMPANY